SHOWStudio: London Menswear S/S 2015 Moschino

‘The collection suggested Scott, probably like much of his audience, sees brands as little more than logos. Without history and stories those logos are relevantly meaningless, just words that can be flipped and punned and reworked for the most likes and shares. Who cares if the famous Hermes ribbon stands for years of craft when it looks fabulous furnishing a pair of eye-popping orange shorts?’

Lou Stoppard